Role: Director, Videographer & Editor

Project Overview

A process-driven, highly visual social media reel created for Diptap to highlight the craftsmanship behind their "Matcha Made in Heaven" range. Focusing on the ceremonial-grade OG Iced Matcha, the video showcases the end-to-end preparation—from sifting and whisking the vibrant green matcha to pouring it over ice and milk—using rich textures and smooth slow-motion shots to create strong appetite appeal and elevate brand perception.

Production Breakdown

Pre-Production
Storyboarding shot sequences, lighting strategy for vibrant color retention, and planning slow-motion capture angles for liquid movement.

Production
On-location overhead and macro camera setups, capturing delicate textures, whisking action, ice dispersion, and layer separation in high frame rates.

Post-Production
Rhythm-matched social editing, rich colour grading in Adobe Premiere Pro to make the natural matcha greens pop, and crisp sound design tailored for Instagram and TikTok feeds.