Dog-Friendly Social Campaign
Role: Director, Videographer & Editor
Project Overview
A humorous, social-first promotional reel created for The Blackburne Arms in Allerton to showcase its dog-friendly environment. The focus was on driving local community engagement through a lighthearted narrative, combining quick cuts, relatable humor, and warm visual tones to appeal directly to local dog owners while keeping the pub’s welcoming atmosphere front and center.
Production Breakdown
Pre-Production
Concept development, comic timing plan, and quick shot-listing to direct a natural, unscripted-feeling scene on set.
Production
On-location handheld filming with natural lighting, focusing on close-up detail, expressive pet reactions, and pub interiors.
Post-Production
Fast-paced social editing, custom audio leveling, and precise colour grading in Adobe Premiere Pro tailored for Instagram and TikTok engagement.