Role: Director, Videographer & Editor

Project Overview

A concept-driven, first-person POV reel created for CeCe’s Coffee Shop to promote their summer iced coffee range. The narrative follows an outstretched hand journeying through various outdoor scenes, creating a continuous visual thread that resolves at the shop counter as the drink is placed directly into frame. The playful, seamless transition technique was designed to capture quick attention on social feeds while positioning CeCe's as the ultimate local destination.

Production Breakdown

Pre-Production
Match-cut planning, spatial framing strategy, and route shot-listing to ensure smooth visual continuity between location transitions.

Production
Handheld POV tracking across multiple outdoor environments, maintaining precise hand positioning and focal distance before capturing the final counter exchange in-store.

Post-Production
eamless match-cut editing, motion-smoothing, rhythm-matched audio transitions, and vibrant colour grading in Adobe Premiere Pro optimised for vertical social formats.