Dog-Friendly Social Campaign

Role: Director, Videographer & Editor

Project Overview

A humorous, social-first promotional reel created for The Blackburne Arms in Allerton to showcase its dog-friendly environment. The focus was on driving local community engagement through a lighthearted narrative, combining quick cuts, relatable humor, and warm visual tones to appeal directly to local dog owners while keeping the pub’s welcoming atmosphere front and center.

Production Breakdown

Pre-Production
Concept development, comic timing plan, and quick shot-listing to direct a natural, unscripted-feeling scene on set.

Production
On-location handheld filming with natural lighting, focusing on close-up detail, expressive pet reactions, and pub interiors.

Post-Production
Fast-paced social editing, custom audio leveling, and precise colour grading in Adobe Premiere Pro tailored for Instagram and TikTok engagement.